Successfully communicate with the markets of Chile, Brazil and the region, is key to business success. According to our experience, some high potential projects should go a longer and expensive path, because it wasn't given the necessary importance to this variable.
It happens that some entrepreneurs and investors tend to forget that acting in this region also entails compete against a significant number of local and international players, all very experienced and consolidated.
In Chile, as for example, the policy of open borders to trade and investment that this country practiced for decades, plus an economic and social stability that show the country as an optimum business platform to the entire region, have resulted in each area of its relatively small economy is possible to find a large number of competitors from all over the world perfectly adapted to local practices and culture.
In Brazil, another good example, the attractiveness of its market size associated with the significant growth and dynamism of its economy in recent years has caused a similar effect. With the additional feature that many of these suppliers from around the world have also developed strategic alliances with local and invested enormous resources in developing its own infrastructure in the country.
In sum, competitiveness in these markets is also very high and spaces for incorrect movements (errors) when communicating are really small.
For all the above, the communication pieces directed to the dealers, partners and users shall be carefully adjusted. Its design, content and language, as well as the references given shall be consistent with the local context to make them effectively understood by them.
Our services also deal with resolving these issues.